Calm, grounded imagery for women who are ready to be seen.

Not as a version of themselves, but as who they are becoming.

You don’t need to be polished.
You don’t need to have it all figured out.
You just need to arrive as you are.

The Essence

Your brand is more than how it looks.

It’s how it feels to be in your world.

My work is about translating identity into imagery.

Capturing the presence, clarity, and quiet confidence behind what you’re building.

This isn’t about trends, performance, or “showing up louder.” It’s about being seen clearly, and letting your visuals do the talking.

Because the most powerful brands don’t rush.
They resonate.

The Approach

Photography, led with clarity.

Every session begins with grounding.

Understanding where you are, what you’re stepping into, and how you want to show up.

From there, I guide the shoot with simplicity and ease.
You’ll be directed gently, supported fully, and given space to settle into yourself.

This is identity-led photography.
Not performative. Not over-styled.
Just honest, intentional imagery that reflects you ~ now.

Your Branding Photography Experience

First we book your session, and choose your location — my Kurrajong Estate or somewhere that feels like you.

KURRAJONG ESTATE

A light-filled homestead with open paddocks and natural bush surrounds.

A calm, grounded space designed for ease and presence.

1 H : $280
2 HR: $380

ON LOCATION

A space that reflects your brand, your lifestyle, or your everyday world.

Travel fee applies for locations 30km+.

60 min: $380
120 min: $480

The session fee covers the photography experience itself — planning, creative direction, and image capture. Images are chosen and purchased separately after your viewing.

Your Photography Selection Experience

This is where we sit together, review your proofs, and choose what you’d love to take home.

Some women select a handful of favourites. Others choose them all.

CONTENT CREATOR 10

For when you need fresh, intentional visuals ~ without overthinking it.

Perfect for profile updates, website refreshes, launch support, or when your brand needs a simple visual reset.

Includes:
• 10 professionally edited images
• Pre-shoot clarity + creative direction

Optional add-ons available (content capture, styling, hair + makeup).

Starting from $600

CONTENT CREATOR 40

A focused session for women who want depth and direction ~ without committing to a full day.

Ideal if you’re evolving your brand, stepping into a new season, or ready for visuals that feel more aligned with who you are now.

Includes:
• 40+ professionally edited images
• Delivery within 3–5 business days
• Pre-shoot clarity + creative direction

Optional add-ons available (content capture, styling, hair + makeup).

Starting from $1200

THE SIGNATURE UNLIMITED CONTENT CREATOR.

A deeper experience designed to reset your visual presence.

This session is for women who are ready to anchor their brand visually ~ across website, content, and future offerings ~ with clarity and confidence.

Includes:
• In-depth pre-shoot planning + creative direction
• Optional BTS content capture for reels
• A comprehensive library of images designed to support long-term use

Optional hair + makeup is avaiable.

Starting from $2200

ENQUIRE

“When you arrive as her now, the images align everything forward.”

Designed for women who move with momentum and flow, seasonal branding sessions offer a spacious way to document your evolution — keeping your imagery aligned with who you’re becoming, not who you’ve outgrown. Consistent, intentional, and in rhythm with your life and brand as they move through each season.

I’m Jennifer Borg ~ a branding and lifestyle photographer with over 22 years of experience.
Most people call me Jen.

Photography has always been my work.
What I bring now is depth, presence, and a calm way of seeing women beyond the surface.

I don’t rush shoots.
I don’t force expressions.
I create space — so you can settle, soften, and be seen as yourself.

Because when you feel safe, the images change.

Meet Jen

You are the VIBE. Bring your uniqueness to the world and watch your possibilities expand!

“Your visuals are the bridge between who you are ~ and how the world perceives you.”

There’s a kind of fairy dust in the way Jennifer works ~ something you may not even see in yourself yet, but you feel it, and your clients feel it too. She has an innate gift for seeing the dream before it blooms, holding the vision steady when it feels too heavy, and gently nurturing it until it unfurls. Through her calm guidance and way of seeing, she helped me find visual clarity and direction when I couldn’t see it for myself. Without her presence and support, this creative avenue wouldn’t be where it is today. Working with Jennifer has woven confidence, alignment, and quiet magic into my journey, and I’m deeply grateful to have walked alongside her.

— Kate

@kurrajongridgehomestead

“There’s a kind of fairy dust in the way Jennifer works.”

Laetitia Andrac

ESSENTIAL SHIFT

AUTHOR, SPEAKER, BUSINESS STRATEGY

@essential.shift

“Two weeks after my branding session with Jen and releasing the images I had a record breaking weekend in sales.”

Alyssa ~ RUNNING WILD BOUTIQUE

“From my first session with Jen when she guided me through her vision intensive, I could feel that she was really tuned into my vision and what I wanted to create.

To see my vision in print was a whole new level! It encapsulated my business, my life, my family, the launch of my book and also my greatest vision. The images she chose held such a high frequency, I could easily tap into the feeling behind each one becoming reality in my life. It is already done.

Now after 2 incredible photoshoots, one for my personal brand and one for the launch of our new wellness studio, which were both part of the original vision. It’s been incredible to witness how Jen has weaved my vision into the shoots and captured it so perfectly!

It’s powerful to have Women around you that genuinely want to see you succeed in whatever you’re wanting to achieve. Jen is one of these women. She is constantly cheering for you and right there supporting you in bringing your greatest vision to life!

Thanks for your light Jen! The world is brighter for having you in it and I can’t wait to continue the journey with you capturing the milestones along the way xxx”

- Melanie Kate Patterson.

I recently had the pleasure of working with Jen for my personal branding photoshoot, and I cannot express how thrilled I am with the results. From start to finish, the experience was nothing short of exceptional.

Jen possesses a rare talent for capturing not just images, but the essence of one's personality and brand. From the initial consultation to the final edits, her professionalism and creativity shone through. she took the time to understand my vision and objectives, and then exceeded all expectations in bringing them to life.

~ Grace. @withgrace.design

Let’s create magic